This will help add immersion while allowing us to partner with advertisers to create revenue that doesn’t come from the gamer’s pockets."Īnzu.io is currently the only in-game advertising platform to achieve the highest security standard certification ISO 27001 which makes it a great in-game ad platform for APB Reloaded. My hope is to create a more realistic experience that features brands players know and recognize but in a natural, non-intrusive way. I’m excited to see what Anzu can add with their in-game advertising technology.
This means that our players come looking to escape into a world that feels authentic. From the unrivaled customization system for cars and characters to the buildings and alleyways of San Paro. "APB Reloaded was always designed with immersion in mind. This partnership with APB Reloaded comes at the perfect moment–a time when more advertisers than ever are looking to go in-game, and gamers are on the hunt for more realistic experiences." Advertisers, on the neverending quest to reach relevant audiences at the right times, are beginning to consider gaming, along with outlets like TV and social media advertising, as a mainstream choice in the growing menu of digital advertising channels. This cult favorite is the ideal environment for Anzu’s immersive brand ads. APB Reloaded, one of the world’s premier MMO shooter games, is no exception. "Gaming has seen a massive boost in recent years and is particularly relevant now amidst the Covid-19 outbreak and subsequent social distancing directives. Anzu will utilize existing in-game objects with displaying ads such as billboards, bus stops, vehicles, and many others.Ĭo-founder and CEO of Anzu, Itamar Benedy commented on the newly formed partnership: This means that players will get to experience a more realistic San Paro city where the advertisements are from the real-world. With the new partnership, Anzu and APB Reloaded will work exclusively to distribute banners and videos across different in-game objects. The integration of Anzu’s platform into the game will make the game accessible to some of the biggest advertisers worldwide.ĪPB Reloaded was published by Little Orbit and currently boasts over 10M players. APB Reloaded is a free-to-play MMO shooter that is currently available on PC, Xbox One and PS4 and with the newly formed partnership, Anzu.io will help the developer display ads in the game. After their previous partnerships with Vivid Games and Toplitz Productions for in-game ads, Anzu has now announced a brand new partnership with APB Reloaded.
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